Whatever Pte Ltd
assignment
Evolve the brand, Whatever
insight
Whatever prided itself on being a holistic lifestyle centre that caters to all aspects of a person’s well being. With yoga studios, healing space, bookstore and café, Whatever’s head and heart were in the right place, and its mission resonated with us. All that was missing was a distinct Whatever identity; total world domination would be impossible otherwise. Whatever was in dire need of a brand overhaul.
strategy
A corporate soul search was in order. Armed to the teeth with research and sufficient gumption, we developed a comprehensive brand consolidation campaign and brand architecture system to give Whatever its congruent identity and well-deserved market edge.
solution
The Whatever logo evolved, and their website was given a revamp; think subtle, understated and down-to-earth. Marketing collateral for Whatever’s services and venues were created to be consistent with the Whatever brand and what it stood for. Skillful pitching of stories and collaborations with an array of charitable organizations and partners made for a newsworthy Whatever and media exposure grew dramatically. The word was out at last, Whatever had its public face.
results
Whatever Lounge and Whatever Concept Store were launched in July 2005. Internationally-renowned new age practitioners/speakers from around the globe use Whatever as their hub in Singapore. www.whatever.com.sg has received in excess of three million hits just one year after its launch. Today a darling in the international new age/wellness/holistic circles, Whatever is poised for bigger, better things. The last we heard, taking over the world was next on their cards.
SEE THE WORK
- Brand identity System
- Stationery
- Website and Micro-sites
- Posters
- Flyers
- E-Flyers
- Newsletters
- Print Ads
- Ad Banners
- Public and Media Relations
- Events
- Sales Promotions
- Sponsorship and Fund-Raising
