SpaClique
assignment
Create the concept and brand, Spaclique.
insight
Client company, Whatever, had resources (bodywork therapists) which were not being fully utilized. After research and analysis, we concluded that “If the problem was getting people to come to you, why not go to them? Whatever’s services were not restricted to its premises.”
strategy
A niche luxury spa concierge that delivered services right to the clients’ home or preferred location – practitioners could be dispatched for private self-indulging sessions, workplace programmes or even pampering parties.
solution
SpaClique is the first exclusive luxury spa concierge service in Singapore. Working with the Whatever family of practitioners, it brings holistic modalities and treatments right to the client, wherever that may be. As well as coming up with the original business model, Ideator created, strategized and managed SpaClique’s branding; from its creation to brand communications (multi-pronged integrated campaign including online/digital marketing, print advertising, public & media relations plus direct marketing), we were there every step of the way.
results
A new market for existing resources at Whatever was created and tapped into. The stage is now set for further development and growth.
SEE THE WORK
- Website
- Print Ads
