Philosophy
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About Us
Ideator creates branding, integrated communications and entertainment strategies and campaigns that keep pace with the needs of a target audience.
Ideator believes that in the information age, brands are an ABSOLUTE necessity. Brands drive market capitalization. In 1950, 99% of listed companies were measured by tangible assets. In 2000, analysts are telling us that 60% of a company’s market capital is made of intangible assets which include the company’s people and their brands. Heard of the name “Trump”? Enough said.
Our clients typically ask questions like: 'How large of an audience can you activate against my problem X?' ' They're not just asking for Real Simple; they want to high-networth Arab speaking expatriates in Southeast Asia. They ask, 'How can you stream [these platforms] together to make sense for me? Our clients come to us for sophisticated audience-reach plans.
Nicholas Singh – Founder
Nicholas embarked on his career as a advertising and direct marketing copywriter before moving into strategy counsel with various communication agencies. He has created and managed award-winning integrated campaigns, been made ad sales and marketing director for an international high fashion lifestyle magazine, and appointed marketing director for a company with various media interests. He has been in brand management and communications for over a decade, with specialist experience in multiplatform initiatives involving traditional media (TV and print), digital media (Web sites, podcasts and downloads, e-mail and mobile media) and hands-on experiences such as sponsored events.
After obtaining a double major in Political Science and Linguistics, Nicholas obtained post-graduate diplomas in Marketing at the Chartered Institute of Marketing, UK, Communication Studies at the Institute of Advertising, Singapore, and Graduate Diploma in Digital Marketing at Institute of Direct Marketing, UK. His personal motto is “everything in place, and a place for everything”.
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"Ideator creates solutions that give maximum bang
for your buck.
Nicholas Singh – Founder